LO4 and LO5: Analysing Audience Data

 PamCo - Publishing audience measurement Company

RAJAR - Radio Joint Audience Research

BARB - TV viewing figures 

  Break audience down into:

- Gender

- Age 

- Social grade (A, B, C1, C2, D, E)

- Geodemographics (where people live?)

- Psychographics (lifestyle traits)

- Ethnicity 

- Sexuality (Hetrosexual, homosexual, bisexual and non-binary)

Broadband technology entered the UK in 2000 

Youtube Launches 2005 

Interactive VoD (Video on Demand) services started to appear by 2007. 

Facebook launched 2007. 

Web 2.0 - interactive stage of the internet. 

2012 - Digital switch on day. 

 Time Shifting 

On Demand - Catch up services. 

Live Streaming - Stream it at the same time that it is playing on the television. Such as sports, news and national events. 

Simulcasting - Simultaneously broadcasted.  

Freemium model - Can still listen to music but have to put up with adverts.