LO2: Advertising and dstribution cast study

 Technological convergence - The coming together of different technologies into one device. It has allowed media companies to provide multiple services. 

Black box device - A device , such as a smartphone, that allows the audience to access a range of services. 

Krampus Distribution 

How can audiences access this product?

Smart Tvs, gaming consoles, laptops, computers and tablets. 

How can they consume the product? (Where can they watch/buy/listen to/read) 

Explain two reasons why, when launching a new product, media producers use social media marketing in conjunction with traditional advertising methods. Use examples of digital media products you have studied to support your answer.

1. Media producers use this method because it is a better way to reach older and younger audiences since a lot of young people would use social media where as using something like a newspaper advert would also reach older people who are more likely to read newspapers. For example the film 1917 was advertise in a newspaper such as The Guardian for it to reach an older generation who would relate to the film but it also had social media adds as the producers wanted the film to also reach a younger audience. 

2. They would also use this method to reach a niche audience by using cookies since this is an effective way of reaching the actual fans of the product not just