Unit 1 Exam - Media Productions and Audiences.

 40% and  38%: P 

60% and 58%: M 

80% and 78%: D

90%: D*

Mark breakdown 

Unit 1 and Unit 2 exam: 80 marks 

R stands for a referral

Q1 A) Information about the target audience of media products such as age, gender, ethnicity. 

     B) (i) 1. The Daily Express readers are aged 35+ because the content is not very celebrity orientated.  

              2. The Daily Express has a higher readership of people with ABC1 social grades because it is more educated and has a lot more politics in it. 

         (ii) 

      C) Readership is the total amount of people reading the paper or edition where as circulation means the amount of copies sold if the publication is free. 

Q2 A) More people reading a print product on their mobiles because it is portable. 

Q3) 1. People you listen to Radio 1 are mainly at work whereas the people who listen to Radio  4 are mainly older people who are mainly retired or don't work 

       2. BBC Radio 1 has less hours per listener  than BBC Radio 2 because a lot of people older people that have a lot more spare time than younger people. 

Q4) (a) 1. Conglomerate companies such a 21st Century Fox use vertical integration to their advantage to make more profit at the stage of consumption this is because they own companies such as fox home cinema. 

       (B) 1. Warp Films worked with Film Four as a part of a joint venture to produce This is England. This is made the product successful as Film Four and Channel Four could reach the youth target audience through their established marketing channels online via All 4 and the Film Four channel. 

             2. This is England became a successful franchise from film to television owing to the relationship that Warp Films has with local innovative directors such as Shane Meadows who was able to guide production to connect with youth and social issues to engage the target audience. 

     (C) 1. Conglomerate companies can maximise success and efficiency of marketing. 

           2. Cross promote a brand. 

Q5 Storyboard can be used at pre-production stage of a film or TV programme can be used to market the narrative and characters by being distributed. 

Q7)  1. Twitter marketing of franchise films such as Deadpool to individual users who follow 21st Century Fox and the film with production updates, further marketing and release information. 

        2. Specialist competitions to individual. 

Q8) 1. PamCo

        2. RAJAR

Q9) 1. Easy to analysis.