Master Class Quick Fire revision

 Name three conglomerates 

- Activision 

- Disney

- Warner Bros 

Name three independent companies 

- Hatrick Productions 

- Wix.com 

- Blumhouse Prodcutions 

Explain what synergy is. Give an example of how a media company has used synergy to promote a product

Synergy is where a media compay uses there subsidaries, in cross-media production, to maximise their chances of a success of a product. For example disney use music to promote their new film.

What is the difference between horizontal and verticle intHorizontal integration is when a business grows by acquiring a similar company in their industry at the same point of the supply chain. Vertical integration is when a business expands by acquiring another company that operates before or after them in the supply chain.

ergration? 

What is a joint venture? Give an example .

When a conglomeate company works with an idependent company to create a product, for example Channel 4 worked with Warp Films to produce Derry Girls. 

Name the three parts of the production process

- Pre-production 

- Production

- Post-Production 

Three ways to advertise a media product using above the line methods

- Trailers 

- Bilboards 

- Bus wrapping 

Three ways to advertise a media product using above the line methods

- Catalogs 

- Target internet marketing 

- Social media 

Name three ways to advertise products on social media 

- YouTube trailers 

- Posts on instagram 

- Tweets

Name 6 aspects of mise-en-scene

- Costume 

- Lighting 

- Props (properties) 

- Camera angles 

- Framing 

- Make up 

Name six editing techniques

- Flash Forward/back

- Jumpcut 

- Split screen 

- Breaking the fourth wall 

- Montage

- Action Match

Name 6 sound techniques 

- Sound effects 

- Letimotif 

- Diegetic sound 

- Sound prespective 

- non diegetic sound 

- Voice over 

Theory for genre name 3 theorists and their theory

- David Buckingham (1993) Genera is in a constant of negotiation and change.

- Genre is repition and difference 

- Industry uses genre commercially

Theory of narrative name 3 theorists and their theory 

- Claude-Levi Strauss (1958) Binary opposition, Strauss suggests that binary

opposition and the idea that things/objects/qualities that are directly parallel and opposite

help to understand and fuel each other.

- Roland Barthes (1977) Narrative code, Narrative can be understood through codes there are

two main Action code and Enigma Code

- Pam Cook (1985) Cause and Effect

Theory of representation name 3 theorists and their theory 

- Laura Mulvey (1975) Male Gaze 

- Manuel Alvarado (1987)  Racial Representation 

- Stuart Hall (1997) Preffered Meaning 

Active Audience theorists 

Denis Mcquail 

Levi Strauss