Publishing and technology - Pamco data'
1a) Identify three differences in the way audiences use technology to read magazines brands and newsbrands.
A lot of people are accesing newspapers and magazine on their mobile phones at 58% this is higher than people who are accessing it on their computers which is at 22%.
1b) Explain two reasons for any of your identifications in 1a). Justify with examples from real media products and brands
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