Starter Friday 19th March

•  What is a conglomerate company? A large organisation that owns other smaller companies. 

• What is a subsidiary? A small company that is owned by a conglomerate company. 

• What is an independent company? This is a company that isn't owned by a conglomerate company and doesn't have any subsidiaries. 
• An example of a product produced by a independent company is The Four Lions - Warp Films. 
• Synergy is when a conglomerate company uses its subsidiaries in cross media to maximise the success of a product.